What should I do first?

As someone who tracks a lot of different areas (technology and music are the two top-level categories) I've been struck this morning by the vast plethora of possibilities. So how is a businessperson supposed to decide on a course of action? As a musician and as a businessman, I'm told that I need to be marketing myself - and here are a ton of places where I can do that online. MySpace, FaceBook, LinkedIn, BrownBook, YellowPages, tons of musician directories, personal website, iTunes, Twitter, Feedburner.... the lsit is essentially endless.... and oh yeah, don't forget about video marketing and podcasting and....... It's probably the same way it's always been (which method of marketing is the most efficient for a given product) - the difference now being that I can do all of this myself given my skills in using online resources (plus some serious html/data manipulation skills - which are not necessary for many of these tools. Writing, however, is an essential skill.) But how do you decide what is a good use of your time? For me, I tend to avoid the "hot new thing" - Twitter being the thing at the moment. Yes, I'm on FaceBook, and linkedin, and mySpace, but none of them are a religion with me. I do a podcast on occasion, and several blogs like this one - but again, none of these are my focus. I do them for research purposes, partly - and partly for business reasons and online visibility - and partly because it's interesting. I've looked at Twitter - but I have work to do, and can't take the time to care what a particular Biz Guru is doing at the moment. I need time to think about what I'm working on, and to interrupt that thought-flow with a 160 character message about how someone is at Starbucks and the line is real long is ludicrous - even if they were Seth Godin (though I doubt Seth would be tweeting about Starbucks). So how do you decide? Dunno. I'm still experimenting with all the online marketing things. It's not boring!

Are Students as Techno-Savvy are they are supposed to be?

I would argue not. There's a myth out there that students are just wunderkinds when it comes to technology - and a lot of adults actually believe that it is somehow genetic - that there is some innate ability to understand technology that adults have grown out of. Hogwash! There are as many ways to approach tech as there are people and students are no different in that respect. I have had numerous students tell me what techno-idiots they are. I believe they cover it up though - don't publicly admit it - until faced with a technology challenge. I'd say a key difference between the kids and the adults is that adults tend to only use what they perceive to be immediately useful, while kids tend to explore more. Perhaps this is a time issue - kids have more time because they don't have a mortgage, car payments, bills, etc. Since th estudents have more time, they can spend the time learning something new - like that new cell phone feature, new computer game, new whatever. Adults tend to only learn it if they have to - or worse, figure they CAN'T learn it because they've been out of school too long. That's just sad.

TubeMogul

TubeMogul is a service (free) that I stumbled across while thinking about creating a vodcast (i.e. video podcast) for GovAccessMusic.com. It allows you (after some setup work) to upload a video ONCE and publish it on several different video sharing sites. Sweet! For example: ONE upload now shows up on

Google Video YouTube Revver MetaCafe Yahoo Video Daily Motion Veoh ... plus others.

The links to revver and Yahoo aren't available yet.

The service even tracks views and clicks from all these other portals. It's a well-designed site that is easy to use.